Post the impacts of COVID19, a Golf Club board engaged us to understand the changes taking place in the demographics within its catchment. There were several questions: how is the profile of members changing; what amenities are other clubs providing; and what opportunities exist to create additional revenue from the asset. Whilst participation rates had improved for the golf course, the property asset was in need of upgrade and improvements to cater for a diverse community and range of visitors. The output of our analysis provided an evidence base for the board to understand new demand drivers, consider market gaps to improve service and broaden the appeal of the club, and plan for the longer term in regards to property management and securing additional revenue.